Amazon.com serves consumers, sellers, developers, enterprises, content creators, and advertisers through three segments: North America, International, and Amazon Web Services. Its online and physical stores sell hundreds of millions of products directly and on behalf of third-party sellers, who pay fees and commissions; fulfillment is handled through Amazon's own logistics network. The Amazon Prime membership bundles fast free shipping with streaming video, live sports, and other benefits. Amazon also manufactures devices such as Kindle, Fire TV, Echo, and Ring, produces original media content, and operates a large and fast-growing advertising business. AWS, the leading cloud computing provider, offers on-demand compute, storage, database, analytics, and AI and machine learning services to businesses and governments worldwide. The company employed roughly 1.6 million people at the end of 2025.

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Amazon.com Inc