Booking Holdings is the world's largest online travel company, connecting travelers with millions of accommodations, flights, rental cars, restaurant reservations, and experiences. Its flagship Booking.com brand dominates European hotel booking and is expanding its 'connected trip' vision combining lodging, flights, ground transport, and attractions in one platform; other brands include Priceline, Agoda in Asia, KAYAK metasearch, and OpenTable dining reservations. Booking earns commissions from accommodation providers under its agency model and merchant revenues where it processes payments, with alternative accommodations competing directly with Airbnb. The company invests heavily in AI trip-planning capabilities and its Genius loyalty program. Formed as Priceline before rebranding in 2018 after its transformative Booking.com acquisition, the company is headquartered in Norwalk, Connecticut.

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Booking Holdings Inc