TKO Group Holdings Inc. is an American sports and entertainment company formed through the combination of UFC and WWE under Endeavor. It operates two reportable segments: UFC, a mixed martial arts promotion, and WWE, a professional wrestling and sports entertainment business. The company monetizes its intellectual property through media rights for television and streaming distribution, live event ticket sales and site fees, sponsorship and marketing partnerships, and consumer products licensing, including merchandise and video games. Its content reaches audiences worldwide through broadcast and streaming agreements, pay-per-view events, and a global schedule of live shows. UFC generates the majority of revenue, driven largely by media rights fees. TKO also holds interests in other sports properties, including Professional Bull Riders. The company is headquartered in the United States and derives significant revenue from international markets.

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