T. Rowe Price Group Inc is a US-based asset management firm serving individual and institutional investors. It offers a broad range of no-load US and international stock, hybrid, bond, and money market funds, along with private accounts, retirement planning advice, discount brokerage, and trust services. The company manages assets across equity, balanced, fixed-income, money market, and alternative offerings. A significant portion of its managed assets is held in retirement-based accounts, giving it a relatively sticky client base. The firm also operates a growing exchange-traded fund business and manages assets for institutional clients, including corporations, pension plans, and financial intermediaries. It is primarily US-focused, with the majority of its assets under management derived domestically, though it maintains offices and clients internationally. Revenue is generated mainly through investment advisory fees calculated as a percentage of assets under management, supplemented by administrative fees, distribution fees, and other service revenues.

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